PubMatic, GroupM expand partnership to boost Latin America market impact
GroupM and PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, are expanding their global partnership to enhance GroupM Premium Marketplace, a unified programmatic market aimed at increasing media buying transparency and efficiency, in the LATAM region. This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory. Published first on TheFly – the ultimate source for real-time, mar