Hyundai launches $18,000 EV in Japan to penetrate EV-wary market
CHIBA, Japan (Reuters) -South Korea's Hyundai Motor said on Friday it would introduce the cheapest compact electric car in Japan, to penetrate a market dominated by local giants with established petrol and hybrid vehicle technologies. The Japan launch of the Hyundai Inster follows attempts by Tesla and other foreign brands to enter a country seeing a slow take-up of EVs. With the Inster, Hyundai will take a low-price strategy akin to China's leading EV maker, BYD.