The collaboration combines Baesman’s marketing prowess with Listrak’s cutting-edge technology, aiming to simplify and amplify personalized customer engagement strategies.
Baesman, the retail marketing firm, and Listrak, the cross-channel marketing automation solution for retailers, have teamed up so Baesman can offer Listrak’s email and SMS services to its clients.
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Terms of the partnership were not disclosed.
In a statement, the companies said the partnership aims to enhance the scope of Baesman’s email and SMS services “and enables clients to simplify marketing efforts by leveraging Baesman and Listrak’s combined expertise, improving customer engagement and driving growth through personalized marketing channels.”
Rod Baesman, chief executive officer of Baesman, said the partnership “represents an exciting step forward in our mission to make executing personalized marketing easier and more effective for our clients. By combining our expertise with Listrak’s innovative technology, we can help clients seamlessly execute cross-channel marketing strategies tailored to their unique goals.”
Baesman said the collaboration will buttress the company’s commitment “to simplifying the complexities of marketing and delivering personalized email and SMS solutions that drive impactful results.”
Ross Kramer, CEO of Listrak, said the collaboration is a shared commitment “to delivering exceptional customer services and integrated solutions that yield powerful results for enterprise clients. As Baesman and Listrak manage the technical and operational aspects of their cross-channel marketing efforts, marketers experience streamlined processes, expert strategy and seamless execution, which results in more time for them to focus on their overall growth and goals.”
The Baesman Group was founded in 1952 and its clients include Victoria’s Secret, Polo Ralph Lauren, Lane Bryant, Kate Spade, DSW and Stanley Steemer. Listrak’s services are used by more than 1,000 retailers and brands. The company offers email, text message marketing, identity resolution and push notifications via seamless cross-channel orchestration.
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